Based on these values, the two brands recognised the benefits of creating something together, by baking Dropbox into the core of Moleskine’s newest product, the Dropbox Smart Notebook. We discuss the merits of our ideas directly inside the document, gather valuable feedback, and quickly come to resolutions, solutions, and new ideas to rapidly progress development of the products that are best for the customer.”Įmpowering customer creativity by innovating with Dropbox in product designīoth Moleskine and Dropbox are committed to developing and enhancing the productive process and creative flow. As Peter explains, “When it comes to ideation, Dropbox allows us to throw in our ideas-whether video, photographs, or text-and iterate quickly. This has allowed us to really fine tune our products and ultimately create something of great value for our customers. Without a doubt, people are happier because they feel more involved.” “Without a doubt, people are happier because they feel more involved.”Ĭreating the best possible products for the customerĭemocratising the innovation process and enabling everyone to contribute made room for greater diversity of thought. It has democratised contribution, giving everyone the chance to contribute regardless of location or hierarchy. So for us, this is where Dropbox Paper has had a huge impact on the business. “On one hand, this can be a problem because it’s impossible to listen to everyone, but on the other, it presents an opportunity if you can find a way to engage your people effectively. “When you work for an iconic brand like Moleskine, everyone feels that they should have a say in the direction the brand takes,” explains Peter.
Overall, Moleskine’s decision to collaborate using Dropbox has improved the employee experience.
This functionality means we can shave weeks off development time.” Improving employee engagement and the employee experience “Now, because everything happens in Dropbox, people can contribute directly to projects regardless of where they are, what time it is, or what device they are on, saving valuable time. “Before Dropbox Business we would send content, via email, around the world for people to contribute and it would take a long time,” continues Peter. The commenting functionality has nearly eliminated emails and dramatically simplified version control too.” “We tried a variety of tools to solve this disconnect, but nothing stuck and had the level of impact that Dropbox Paper has had. Peter also credits Dropbox Paper as a tool for speeding up the process. “It means that projects involve people, partnerships, and even shared ventures from wildly different locations across Asia, Australia, Europe, and America-emphasising our requirement to collaborate seamlessly on a central platform.” “As we’ve grown as a business, we’ve naturally expanded around the world,” says Peter. In the Moleskine Digital Studio, the teamwork in Dropbox Business, meaning everyone is brought together in a single, central location. The first step was to centralise the innovation and development process in one digital space. How do they do it? We sat down with Peter to find out.
They develop apps, digital device accessories, and smart writing tools-and they launched their first ever app without needing to meet in person once. Today, the company is a worldwide success with products sold in 29,000 stores across 95 countries, and a host of digital products available for download. But if your team is spread across four different continents, on four different timezones, how do you equip them to get products to market as fast as possible?Īs well as dealing with the challenge of being geographically-dispersed, Moleskine’s Chief Digital & Innovation Officer, Peter Hobolt Jensen, and his team were tasked with expanding the brand’s physical product offering of luxury notebooks and paper-based products into the digital world. When you’re responsible for digital innovation at a globally recognised retail brand, you have to be able to innovate at speed to meet consumer demand.
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